Walk the Talk: Ethical Claims and Responsible Conduct
Ethics, Sustainability & Corporate Conduct: leave with a claims inventory, substantiation evidence file and responsible-advertising checklist.
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Learn this topic with a mentor
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What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why ethics, sustainability & corporate conduct matters — the common problem: Marketing claims outrun what the company can prove, creating legal and trust risk.
- 2Core concepts in plain language: Ethical claims, responsible advertising, truthful disclosures, environmental claims, social-impact evidence, greenwashing prevention
- 3Going further: fair treatment, conflict-of-interest transparency, governance credibility, supplier conduct, consistency between stated values and actual practices
- 4Framework walkthrough: Issues Matrices, Situational Crisis Communication Theory, AMEC Integrated Evaluation Framework
- 5Practical workflow, built live: A claims inventory, substantiation evidence file and responsible-advertising checklist.
- 6How to measure it: Issue recurrence, Resolution quality, Stakeholder behavior, Organizational impact
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Founders and leadership teams
- • PR, communications and customer-experience teams
- • Marketing managers responsible for brand trust
You'd leave with
- A claims inventory, substantiation evidence file and responsible-advertising checklist.
- A working understanding of Issues Matrices and Situational Crisis Communication Theory
- A short list of measures to track: Issue recurrence, Resolution quality, Stakeholder behavior
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