Real Proof: Collect Testimonials and Case Studies Ethically
Testimonials, Case Studies & Trust Evidence: leave with a case-study interview guide, consent form, verified case study and evidence library.
Not scheduled yet — no date, time or fee fixed. The most-voted topic is hosted next.
1:1 or squad batch · join the community or channel
Learn this topic with a mentor
Don't want to wait for the webinar? Pick how you'd like help. Nothing is paid now — you see the fee before anything is booked.
- Bring your own work — code, campaign, report or plan
- Mentor matched to this topic
- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why testimonials, case studies & trust evidence matters — the common problem: Testimonials are vague or unverifiable, and customer logos are used without permission.
- 2Core concepts in plain language: Testimonial collection, customer consent, testimonial verification, customer references, case-study interviews, documented results
- 3Going further: evidence libraries, results context, credential verification, permission to use customer logos, proof-point maintenance
- 4Framework walkthrough: Stakeholder Mapping, Paid–Earned–Shared–Owned Media, AMEC Integrated Evaluation Framework
- 5Practical workflow, built live: A case-study interview guide, consent form, verified case study and evidence library.
- 6How to measure it: Complaint resolution, Repeat complaints, Understanding, Message acceptance
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Founders and leadership teams
- • PR, communications and customer-experience teams
- • Marketing managers responsible for brand trust
You'd leave with
- A case-study interview guide, consent form, verified case study and evidence library.
- A working understanding of Stakeholder Mapping and Paid–Earned–Shared–Owned Media
- A short list of measures to track: Complaint resolution, Repeat complaints, Understanding
More topics in Brand & Marketing: Reputation & PR
Reputation and Trust: How They're Built and Lost
Reputation Fundamentals & Trust: leave with a promise–conduct gap analysis and trust-driver priorities.
0 votes · View topic →
Run a Reputation Audit: What Do People Really Think?
Reputation Research & Auditing: leave with a stakeholder perception survey, reputation baseline and vulnerability map.
0 votes · View topic →
Social Listening: Hear Problems Before They Grow
Monitoring, Social Listening & Media Intelligence: leave with a monitoring keyword set, alert rules, triage flow and weekly listening report.
0 votes · View topic →
Online Reputation: Clean Up Your Digital Footprint Honestly
Online Reputation & Digital Footprint Management: leave with a branded-search audit, profile ownership register and factual-correction plan.
0 votes · View topic →
Reviews Done Right: Ask Honestly, Respond Well, Improve
Review & Rating Management: leave with a non-selective review-request flow, response standards and a review-theme improvement report.
0 votes · View topic →
Service Recovery: Turn Complaints into Loyalty
Customer Experience & Service Recovery: leave with a complaint-handling flow, empathy response templates and a root-cause review log.
0 votes · View topic →