Run a Reputation Audit: What Do People Really Think?
Reputation Research & Auditing: leave with a stakeholder perception survey, reputation baseline and vulnerability map.
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Learn this topic with a mentor
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- Bring your own work — code, campaign, report or plan
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- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why reputation research & auditing matters — the common problem: Leaders assume their reputation is fine until a complaint or article proves otherwise.
- 2Core concepts in plain language: Reputation audits, stakeholder interviews, perception surveys, trust research, reputation drivers, competitor comparisons
- 3Going further: reputation gaps, stakeholder expectations, reputation baselines, issue mapping, vulnerability assessments, perception–performance analysis
- 4Framework walkthrough: Stakeholder Mapping, Issues Matrices
- 5Practical workflow, built live: A stakeholder perception survey, reputation baseline and vulnerability map.
- 6How to measure it: Stakeholder trust, Review themes, Rating distribution, Sentiment in context
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Founders and leadership teams
- • PR, communications and customer-experience teams
- • Marketing managers responsible for brand trust
You'd leave with
- A stakeholder perception survey, reputation baseline and vulnerability map.
- A working understanding of Stakeholder Mapping and Issues Matrices
- A short list of measures to track: Stakeholder trust, Review themes, Rating distribution
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