PR Strategy Basics: Build Relationships Before You Need Them
Public Relations Strategy & Stakeholder Relationships: leave with a stakeholder map, PR objectives, message plan and relationship calendar.
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What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why public relations strategy & stakeholder relationships matters — the common problem: PR is done only when there's news to announce, so relationships don't exist when needed.
- 2Core concepts in plain language: Public relations objectives, stakeholder mapping, relationship building, communication planning, public understanding, stakeholder expectations
- 3Going further: reputation counsel, message development, communication channels, relationship maintenance, communication evaluation
- 4Framework walkthrough: Stakeholder Mapping, Paid–Earned–Shared–Owned Media, AMEC Integrated Evaluation Framework
- 5Practical workflow, built live: A stakeholder map, PR objectives, message plan and relationship calendar.
- 6How to measure it: Complaint resolution, Repeat complaints, Understanding, Message acceptance
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Founders and leadership teams
- • PR, communications and customer-experience teams
- • Marketing managers responsible for brand trust
You'd leave with
- A stakeholder map, PR objectives, message plan and relationship calendar.
- A working understanding of Stakeholder Mapping and Paid–Earned–Shared–Owned Media
- A short list of measures to track: Complaint resolution, Repeat complaints, Understanding
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