Plan Campaigns and Events That Pay Back
Campaign, Event, Field & Trade Marketing: leave with a campaign brief, event run-sheet and a post-campaign evaluation template.
Not scheduled yet — no date, time or fee fixed. The most-voted topic is hosted next.
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Learn this topic with a mentor
Don't want to wait for the webinar? Pick how you'd like help. Nothing is paid now — you see the fee before anything is booked.
- Bring your own work — code, campaign, report or plan
- Mentor matched to this topic
- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why campaign, event, field & trade marketing matters — the common problem: Campaigns and events launch without clear goals, so their results can't be judged.
- 2Core concepts in plain language: Integrated campaigns, campaign briefs, campaign calendars, creative coordination, campaign execution, event planning
- 3Going further: webinars, trade shows, sponsorships, exhibitions, field activations, local marketing
- 4Framework walkthrough: Segmentation–Targeting–Positioning, 4Ps / 7Ps, AIDA
- 5Practical workflow, built live: A campaign brief, event run-sheet and a post-campaign evaluation template.
- 6How to measure it: Customer acquisition cost, Conversion rate, Qualified leads, Return on advertising spend, Marketing contribution
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Agency and freelance marketers
You'd leave with
- A campaign brief, event run-sheet and a post-campaign evaluation template.
- A working understanding of Segmentation–Targeting–Positioning and 4Ps / 7Ps
- A short list of measures to track: Customer acquisition cost, Conversion rate, Qualified leads
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