Brand and Reputation Basics for Managers
Branding, Reputation & Public Relations: leave with a brand platform with purpose, positioning, voice and key messages.
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Learn this topic with a mentor
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- Bring your own work — code, campaign, report or plan
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- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why branding, reputation & public relations matters — the common problem: Every team describes the company differently, so the brand feels inconsistent.
- 2Core concepts in plain language: Brand strategy, brand purpose, brand positioning, brand architecture, brand identity, brand personality
- 3Going further: brand voice, brand messaging, brand guidelines, brand consistency, brand awareness, brand equity
- 4Framework walkthrough: Segmentation–Targeting–Positioning, 4Ps / 7Ps, AIDA
- 5Practical workflow, built live: A brand platform with purpose, positioning, voice and key messages.
- 6How to measure it: Customer acquisition cost, Conversion rate, Qualified leads, Return on advertising spend, Marketing contribution
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Agency and freelance marketers
You'd leave with
- A brand platform with purpose, positioning, voice and key messages.
- A working understanding of Segmentation–Targeting–Positioning and 4Ps / 7Ps
- A short list of measures to track: Customer acquisition cost, Conversion rate, Qualified leads
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