Digital Marketing for Managers: Where to Spend and Why
Digital & Performance Marketing: leave with a campaign plan with audience, creative tests, budget split and success thresholds.
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Learn this topic with a mentor
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- Bring your own work — code, campaign, report or plan
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What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why digital & performance marketing matters — the common problem: Ad budgets get spent without a hypothesis, so nobody learns what worked.
- 2Core concepts in plain language: Search engine optimization, paid search, paid social advertising, display advertising, video advertising, retargeting
- 3Going further: affiliate marketing, influencer marketing, landing pages, conversion-rate optimization, audience targeting, campaign bidding
- 4Framework walkthrough: Segmentation–Targeting–Positioning, 4Ps / 7Ps, AIDA
- 5Practical workflow, built live: A campaign plan with audience, creative tests, budget split and success thresholds.
- 6How to measure it: Customer acquisition cost, Conversion rate, Qualified leads, Return on advertising spend, Marketing contribution
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Agency and freelance marketers
You'd leave with
- A campaign plan with audience, creative tests, budget split and success thresholds.
- A working understanding of Segmentation–Targeting–Positioning and 4Ps / 7Ps
- A short list of measures to track: Customer acquisition cost, Conversion rate, Qualified leads
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