Go-to-Market Strategy: Launch to the Right Customers
Marketing Strategy & Go-to-Market: leave with a one-page GTM plan with segment, positioning, channels and launch milestones.
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Learn this topic with a mentor
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What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why marketing strategy & go-to-market matters — the common problem: Launches try to reach everyone at once and end up convincing no one.
- 2Core concepts in plain language: Marketing objectives, segmentation, targeting, positioning, marketing mix, customer personas
- 3Going further: value propositions, market selection, category strategy, channel strategy, go-to-market planning, launch planning
- 4Framework walkthrough: Segmentation–Targeting–Positioning, 4Ps / 7Ps
- 5Practical workflow, built live: A one-page GTM plan with segment, positioning, channels and launch milestones.
- 6How to measure it: Customer acquisition cost, Conversion rate, Qualified leads, Return on advertising spend, Marketing contribution
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Agency and freelance marketers
You'd leave with
- A one-page GTM plan with segment, positioning, channels and launch milestones.
- A working understanding of Segmentation–Targeting–Positioning and 4Ps / 7Ps
- A short list of measures to track: Customer acquisition cost, Conversion rate, Qualified leads
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