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Brand & Marketing: Reputation & PR

Moderate Your Community Fairly: Handle Abuse, Keep Criticism

Social Community Safety & Public Response: leave with a moderation policy, response-boundary guide and harmful-content escalation path.

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Ajay Singh

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Ajay Singh

Founder, Brand with Ajay · brandwithajay.com

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TechlyUpBRAND & MARKETING: REPUTATION & PRModerate YourCommunityFairly: HandleAbuse, KeepCriticismFREE WEBINAR TOPIC · VOTE

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What this session would cover

Proposed outline — the mentor finalises the agenda once this topic is scheduled.

  1. 1Why social community safety & public response matters — the common problem: Teams either delete all criticism or let abuse run, harming trust either way.
  2. 2Core concepts in plain language: Moderation policies, community standards, harmful-content escalation, harassment handling, spam management, abusive behavior
  3. 3Going further: employee protection, response boundaries, comment escalation, disagreement handling, preservation of legitimate criticism
  4. 4Framework walkthrough: Issues Matrices, Situational Crisis Communication Theory, AMEC Integrated Evaluation Framework
  5. 5Practical workflow, built live: A moderation policy, response-boundary guide and harmful-content escalation path.
  6. 6How to measure it: Issue recurrence, Resolution quality, Stakeholder behavior, Organizational impact
  7. 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation

Who it's for

  • • Founders and leadership teams
  • • PR, communications and customer-experience teams
  • • Marketing managers responsible for brand trust

You'd leave with

  • A moderation policy, response-boundary guide and harmful-content escalation path.
  • A working understanding of Issues Matrices and Situational Crisis Communication Theory
  • A short list of measures to track: Issue recurrence, Resolution quality, Stakeholder behavior