Marketing Analytics: Measure What Actually Brings Customers
Marketing Operations & Analytics: leave with a funnel dashboard with CAC, LTV, ROAS and an attribution caveats note.
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What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why marketing operations & analytics matters — the common problem: Marketing reports show clicks and likes, but not whether spending created customers.
- 2Core concepts in plain language: Marketing resource management, marketing budgets, campaign workflows, marketing automation, marketing data quality, attribution
- 3Going further: funnel analysis, customer acquisition cost, customer lifetime value, return on advertising spend, marketing return on investment, cohort analysis
- 4Framework walkthrough: Segmentation–Targeting–Positioning, 4Ps / 7Ps, AIDA
- 5Practical workflow, built live: A funnel dashboard with CAC, LTV, ROAS and an attribution caveats note.
- 6How to measure it: Customer acquisition cost, Conversion rate, Qualified leads, Return on advertising spend, Marketing contribution
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Agency and freelance marketers
You'd leave with
- A funnel dashboard with CAC, LTV, ROAS and an attribution caveats note.
- A working understanding of Segmentation–Targeting–Positioning and 4Ps / 7Ps
- A short list of measures to track: Customer acquisition cost, Conversion rate, Qualified leads
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