Employer Reputation: What Staff and Candidates Say About You
Employee & Employer Reputation: leave with a workplace-review theme analysis, response approach and one culture-gap action plan.
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What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why employee & employer reputation matters — the common problem: Workplace reviews reveal problems leaders never address, hurting recruitment.
- 2Core concepts in plain language: Employee sentiment, employee feedback, workplace reviews, candidate feedback, employee listening, leadership credibility
- 3Going further: internal transparency, employee advocacy, grievance communication, culture–promise gaps, recruitment reputation, employee experience improvement
- 4Framework walkthrough: Stakeholder Mapping, Issues Matrices, Situational Crisis Communication Theory
- 5Practical workflow, built live: A workplace-review theme analysis, response approach and one culture-gap action plan.
- 6How to measure it: Stakeholder trust, Issue recurrence, Resolution quality, Organizational outcomes
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Founders and leadership teams
- • PR, communications and customer-experience teams
- • Marketing managers responsible for brand trust
You'd leave with
- A workplace-review theme analysis, response approach and one culture-gap action plan.
- A working understanding of Stakeholder Mapping and Issues Matrices
- A short list of measures to track: Stakeholder trust, Issue recurrence, Resolution quality
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