Be Crisis-Ready: Plan Before Anything Goes Wrong
Crisis Preparedness & Issues Management: leave with an issues matrix, escalation thresholds, crisis roles and pre-approved holding statements.
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Learn this topic with a mentor
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What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why crisis preparedness & issues management matters — the common problem: When a crisis hits, the team improvises and loses precious hours deciding who says what.
- 2Core concepts in plain language: Issue identification, crisis scenarios, risk registers, escalation thresholds, crisis teams, spokesperson roles
- 3Going further: response protocols, holding statements, communication templates, monitoring arrangements, crisis simulations, business-continuity communication
- 4Framework walkthrough: Stakeholder Mapping, Issues Matrices, Situational Crisis Communication Theory
- 5Practical workflow, built live: An issues matrix, escalation thresholds, crisis roles and pre-approved holding statements.
- 6How to measure it: Stakeholder trust, Issue recurrence, Resolution quality, Organizational outcomes
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Founders and leadership teams
- • PR, communications and customer-experience teams
- • Marketing managers responsible for brand trust
You'd leave with
- An issues matrix, escalation thresholds, crisis roles and pre-approved holding statements.
- A working understanding of Stakeholder Mapping and Issues Matrices
- A short list of measures to track: Stakeholder trust, Issue recurrence, Resolution quality
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