Solution Marketing: Sell Outcomes, Not Features
Product, Service & Solution Marketing: leave with three use-case narratives, a comparison sheet and a sales one-pager.
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Learn this topic with a mentor
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- Bring your own work — code, campaign, report or plan
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What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why product, service & solution marketing matters — the common problem: Sales teams improvise explanations because marketing gives them feature lists only.
- 2Core concepts in plain language: Customer use cases, feature-to-benefit translation, product positioning, service positioning, solution narratives, product launches
- 3Going further: competitive comparisons, customer education, adoption campaigns, sales collateral, demonstration strategy, sales enablement
- 4Framework walkthrough: Features–Advantages–Benefits, Jobs to Be Done
- 5Practical workflow, built live: Three use-case narratives, a comparison sheet and a sales one-pager.
- 6How to measure it: New customers, Acquisition cost, Conversion rate, Contribution margin
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Freelance and agency marketers
You'd leave with
- Three use-case narratives, a comparison sheet and a sales one-pager.
- A working understanding of Features–Advantages–Benefits and Jobs to Be Done
- A short list of measures to track: New customers, Acquisition cost, Conversion rate
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