Irresistible (and Honest) Offers: Pricing and Promotions
Offers, Pricing & Promotions: leave with an offer design sheet, package tiers and a promotion test with margin check.
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Learn this topic with a mentor
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- Bring your own work — code, campaign, report or plan
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- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why offers, pricing & promotions matters — the common problem: Promotions rely on fake urgency and deep discounts that train customers to wait for sales.
- 2Core concepts in plain language: Offer design, product bundles, service packages, tiered pricing, value-based pricing, penetration pricing
- 3Going further: premium pricing, subscriptions, freemium offers, trials, demonstrations, discounts
- 4Framework walkthrough: Segmentation–Targeting–Positioning, 4Ps / 7Ps / 4Cs, SOSTAC, SWOT, PESTLE, Porter's Five Forces
- 5Practical workflow, built live: An offer design sheet, package tiers and a promotion test with margin check.
- 6How to measure it: New customers, Acquisition cost, Conversion rate, Contribution margin
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Freelance and agency marketers
You'd leave with
- An offer design sheet, package tiers and a promotion test with margin check.
- A working understanding of Segmentation–Targeting–Positioning and 4Ps / 7Ps / 4Cs
- A short list of measures to track: New customers, Acquisition cost, Conversion rate
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