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Brand & Marketing: Strategy & Acquisition

Marketing Fundamentals: It's More Than Advertising

Marketing Fundamentals: leave with a 4P/7P marketing-mix sheet and customer-value summary for one offer.

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Ajay Singh

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TechlyUpBRAND & MARKETING: STRATEGY & ACQUISITI…MarketingFundamentals:It's More ThanAdvertisingFREE WEBINAR TOPIC · VOTE

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What this session would cover

Proposed outline — the mentor finalises the agenda once this topic is scheduled.

  1. 1Why marketing fundamentals matters — the common problem: Marketing is treated as posting and ads, while product, price and distribution are ignored.
  2. 2Core concepts in plain language: Needs, wants, demand, customer value, exchange, markets
  3. 3Going further: market orientation, customer orientation, marketing mix, relationship marketing, transactional marketing, integrated marketing
  4. 4Framework walkthrough: 4Ps, 7Ps, 4Cs
  5. 5Practical workflow, built live: A 4P/7P marketing-mix sheet and customer-value summary for one offer.
  6. 6How to measure it: New customers, Acquisition cost, Conversion rate, Contribution margin
  7. 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation

Who it's for

  • • Marketing executives and managers
  • • Business owners doing their own marketing
  • • Freelance and agency marketers

You'd leave with

  • A 4P/7P marketing-mix sheet and customer-value summary for one offer.
  • A working understanding of 4Ps and 7Ps
  • A short list of measures to track: New customers, Acquisition cost, Conversion rate

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