Account-Based Marketing for B2B Teams
B2B & Account-Based Marketing: leave with a target-account list, buying-group map and coordinated sales-marketing touch plan.
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Learn this topic with a mentor
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- Bring your own work — code, campaign, report or plan
- Mentor matched to this topic
- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why b2b & account-based marketing matters — the common problem: B2B marketing chases lead volume while the accounts that matter never engage.
- 2Core concepts in plain language: Business-to-business marketing, account selection, account-based marketing, account intelligence, buying-group mapping, enterprise messaging
- 3Going further: stakeholder-specific content, account engagement, coordinated sales outreach, deal acceleration, customer expansion, account-based measurement
- 4Framework walkthrough: RACE: Reach–Act–Convert–Engage, Funnel Models, Customer Journey Maps
- 5Practical workflow, built live: A target-account list, buying-group map and coordinated sales-marketing touch plan.
- 6How to measure it: Lead volume, Qualification rate, Cost per qualified lead, Lead-to-opportunity conversion, Payback period
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Freelance and agency marketers
You'd leave with
- A target-account list, buying-group map and coordinated sales-marketing touch plan.
- A working understanding of RACE: Reach–Act–Convert–Engage and Funnel Models
- A short list of measures to track: Lead volume, Qualification rate, Cost per qualified lead
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