Consent, Privacy and Accessibility in Marketing
Compare OneTrust, axe DevTools, WAVE, then build live: set up a consent banner and audit one email and landing page for accessibility.
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Learn this topic with a mentor
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- Bring your own work — code, campaign, report or plan
- Mentor matched to this topic
- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1The real problem: tracking without consent and campaigns some people can't use
- 2The tool landscape: OneTrust, axe DevTools, WAVE — what each is for and where they overlap
- 3How to choose: team size, integrations, where your data lives, and today's pricing and availability (checked live, not from memory)
- 4Live practical task: Set up a consent banner and audit one email and landing page for accessibility
- 5Build the reusable output together: Marketing privacy + accessibility checklist
- 6General tool walkthrough only — not legal, tax or financial advice; confirm specifics with a qualified professional.
- 7When you don't need a new tool at all, then live Q&A on your own setup
Who it's for
- • Business owners, founders and team leads choosing tools for their team
You'd leave with
- Marketing privacy + accessibility checklist
- Clear criteria for when OneTrust, axe DevTools, WAVE fits your work
- Hands-on practice: set up a consent banner and audit one email and landing page for accessibility
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