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Marketing Tools: Brand Research & Identity

Brand Positioning and Naming Workshop

Compare FigJam, Miro, trademark search resources, then build live: run a positioning workshop and a basic trademark availability search.

Not scheduled yet — no date, time or fee fixed. The most-voted topic is hosted next.

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Ajay Singh

Suggested mentor

Ajay Singh

Founder, Brand with Ajay · brandwithajay.com

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TechlyUpMARKETING TOOLS: BRAND RESEARCH & IDENT…BrandPositioning andNaming WorkshopFREE WEBINAR TOPIC · VOTE

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What this session would cover

Proposed outline — the mentor finalises the agenda once this topic is scheduled.

  1. 1The real problem: name and positioning chosen by gut feel, trademark clash found later
  2. 2The tool landscape: FigJam, Miro, trademark search resources — what each is for and where they overlap
  3. 3How to choose: team size, integrations, where your data lives, and today's pricing and availability (checked live, not from memory)
  4. 4Live practical task: Run a positioning workshop and a basic trademark availability search
  5. 5Build the reusable output together: Positioning statement + naming shortlist
  6. 6A trademark search is a first check, not legal clearance — consult a trademark professional before filing.
  7. 7When you don't need a new tool at all, then live Q&A on your own setup

Who it's for

  • • Business owners, founders and team leads choosing tools for their team

You'd leave with

  • Positioning statement + naming shortlist
  • Clear criteria for when FigJam, Miro, trademark search resources fits your work
  • Hands-on practice: run a positioning workshop and a basic trademark availability search