Retention Marketing: Keep Customers Coming Back
Retention, Loyalty & Customer Value: leave with an RFM segmentation, retention plan per segment and a win-back campaign.
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Learn this topic with a mentor
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- Bring your own work — code, campaign, report or plan
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- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why retention, loyalty & customer value matters — the common problem: All budget goes to new customers while existing ones quietly stop buying.
- 2Core concepts in plain language: Retention strategy, repeat purchasing, purchase frequency, churn analysis, loyalty programs, loyalty tiers
- 3Going further: rewards, customer benefits, replenishment reminders, subscription retention, win-back campaigns, customer lifetime value
- 4Framework walkthrough: Recency–Frequency–Monetary Analysis, Customer Lifetime Value Segmentation
- 5Practical workflow, built live: An RFM segmentation, retention plan per segment and a win-back campaign.
- 6How to measure it: Retention rate, Churn, Repeat purchase, Average order value, Lifetime value
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Freelance and agency marketers
You'd leave with
- An RFM segmentation, retention plan per segment and a win-back campaign.
- A working understanding of Recency–Frequency–Monetary Analysis and Customer Lifetime Value Segmentation
- A short list of measures to track: Retention rate, Churn, Repeat purchase
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