Product Engineering: Build Software People Keep Using
Product Engineering: leave with a problem statement, MVP scope, event instrumentation and a feedback-review loop.
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What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why product engineering matters — the common problem: Developers build features nobody asked for and can't tell if anyone uses them.
- 2Core concepts in plain language: Problem definition, product requirements, minimum viable products, product architecture, feature prioritization, usability
- 3Going further: instrumentation, release planning, customer feedback, product quality, product lifecycle management
- 4Framework walkthrough: Double Diamond, Jobs to Be Done, Lean Startup (Build–Measure–Learn), North Star Metric
- 5Practical workflow, built live: A problem statement, MVP scope, event instrumentation and a feedback-review loop.
- 6How to measure it: Activation rate, Retention cohort, Experiment velocity, Validated assumptions
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Developers building their own products
- • Product-minded engineers and founders
- • Operations teams automating workflows
You'd leave with
- A problem statement, MVP scope, event instrumentation and a feedback-review loop.
- A working understanding of Double Diamond and Jobs to Be Done
- A short list of measures to track: Activation rate, Retention cohort, Experiment velocity
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