Personal Branding for Founders and Professionals
Personal, Founder & Executive Branding: leave with an expertise positioning line, three-length bio and a 90-day visibility plan.
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What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why personal, founder & executive branding matters — the common problem: Professionals are skilled but invisible because their expertise isn't clearly positioned.
- 2Core concepts in plain language: Professional positioning, expertise positioning, professional biographies, personal websites, portfolios, executive profiles
- 3Going further: founder visibility, speaking profiles, personal narratives, professional networks, thought leadership, publishing
- 4Framework walkthrough: Positioning Statements, Stakeholder Mapping, Employer Value Proposition
- 5Practical workflow, built live: An expertise positioning line, three-length bio and a 90-day visibility plan.
- 6How to measure it: Awareness among target stakeholders, Consideration, Candidate and partner response, Brand associations
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Founders and business owners
- • Brand, marketing and design teams
- • Freelancers and agencies building brands for clients
You'd leave with
- An expertise positioning line, three-length bio and a 90-day visibility plan.
- A working understanding of Positioning Statements and Stakeholder Mapping
- A short list of measures to track: Awareness among target stakeholders, Consideration, Candidate and partner response
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