Paid Social Ads: Target, Test and Scale Sensibly
Paid Social & Performance Advertising: leave with a campaign setup sheet, creative test matrix, exclusions and stop/scale rules.
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Learn this topic with a mentor
Don't want to wait for the webinar? Pick how you'd like help. Nothing is paid now — you see the fee before anything is booked.
- Bring your own work — code, campaign, report or plan
- Mentor matched to this topic
- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why paid social & performance advertising matters — the common problem: Ads are boosted without objectives or exclusions, burning budget on the wrong people.
- 2Core concepts in plain language: Audience targeting, prospecting, retargeting, audience exclusions, creative testing, campaign objectives
- 3Going further: bidding strategies, conversion events, lead advertisements, catalog advertisements, frequency management, creative fatigue
- 4Framework walkthrough: Paid–Earned–Shared–Owned Media, Reach and Frequency Planning, A/B Testing
- 5Practical workflow, built live: A campaign setup sheet, creative test matrix, exclusions and stop/scale rules.
- 6How to measure it: Reach, Frequency, Viewability, Acquisition cost, Conversion rate
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing executives and managers
- • Business owners doing their own marketing
- • Freelance and agency marketers
You'd leave with
- A campaign setup sheet, creative test matrix, exclusions and stop/scale rules.
- A working understanding of Paid–Earned–Shared–Owned Media and Reach and Frequency Planning
- A short list of measures to track: Reach, Frequency, Viewability
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