Name It Right: Brand and Product Naming That Works
Brand Naming & Nomenclature: leave with a naming brief, screened shortlist and a domain/handle check (trademark clearance stays with qualified counsel).
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Learn this topic with a mentor
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- Time, format and fee confirmed by email first
What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why brand naming & nomenclature matters — the common problem: Names get picked by vote, then fail on pronunciation, domain or trademark checks.
- 2Core concepts in plain language: Company naming, product naming, service naming, descriptive names, invented names, evocative names
- 3Going further: acronyms, naming systems, pronunciation, memorability, linguistic screening, cultural screening
- 4Framework walkthrough: Brand Architecture Models, Brand Archetypes, Brand Personality Framework, Messaging Hierarchy
- 5Practical workflow, built live: A naming brief, screened shortlist and a domain/handle check (trademark clearance stays with qualified counsel).
- 6How to measure it: Brand associations, Message recall, Perceived quality, Consistency audit score
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Founders and business owners
- • Brand, marketing and design teams
- • Freelancers and agencies building brands for clients
You'd leave with
- A naming brief, screened shortlist and a domain/handle check (trademark clearance stays with qualified counsel).
- A working understanding of Brand Architecture Models and Brand Archetypes
- A short list of measures to track: Brand associations, Message recall, Perceived quality
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