Marketing Operations: Run a Calm, Organized Marketing Team
Marketing & Communication Operations: leave with a brief intake form, RACI approval workflow and marketing capacity board.
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What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why marketing & communication operations matters — the common problem: Campaign requests arrive by chat, approvals stall and deadlines slip.
- 2Core concepts in plain language: Operating models, team structures, role clarity, budgets, annual planning, project management
- 3Going further: workflows, briefing systems, approval processes, agency management, vendor management, service-level agreements
- 4Framework walkthrough: SMART Goals, Objectives and Key Results, RACI, Plan–Do–Check–Act
- 5Practical workflow, built live: A brief intake form, RACI approval workflow and marketing capacity board.
- 6How to measure it: Cost per qualified lead, Payback period, Lifetime value, Incremental lift, Campaign cycle time
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Marketing operations and analytics teams
- • Marketing managers and heads of growth
- • Agency owners running delivery teams
You'd leave with
- A brief intake form, RACI approval workflow and marketing capacity board.
- A working understanding of SMART Goals and Objectives and Key Results
- A short list of measures to track: Cost per qualified lead, Payback period, Lifetime value
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