Employer Branding: Attract People Who Fit Your Culture
Employer & Internal Branding: leave with an EVP based on employee input, recruitment message set and a career-page checklist.
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What this session would cover
Proposed outline — the mentor finalises the agenda once this topic is scheduled.
- 1Why employer & internal branding matters — the common problem: Job posts promise a culture employees don't recognize, so good candidates don't apply or don't stay.
- 2Core concepts in plain language: Employer value propositions, employee value propositions, recruitment messaging, candidate experience, career-site branding, employee experience
- 3Going further: internal communication, brand induction, employee advocacy, culture alignment, leadership alignment, employer brand consistency
- 4Framework walkthrough: Positioning Statements, Stakeholder Mapping, Employer Value Proposition
- 5Practical workflow, built live: An EVP based on employee input, recruitment message set and a career-page checklist.
- 6How to measure it: Awareness among target stakeholders, Consideration, Candidate and partner response, Brand associations
- 7An illustrative case (a fictional example, not a client result), then live Q&A on your own situation
Who it's for
- • Founders and business owners
- • Brand, marketing and design teams
- • Freelancers and agencies building brands for clients
You'd leave with
- An EVP based on employee input, recruitment message set and a career-page checklist.
- A working understanding of Positioning Statements and Stakeholder Mapping
- A short list of measures to track: Awareness among target stakeholders, Consideration, Candidate and partner response
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